Whether you're selling your home yourself or working with a real estate agent, there's a good chance you'll be advertising it online. That means you must create a real estate listing to advertise your property.
Major real estate listing sites have millions of listings to choose from, but very few of these homes catch the eye of potential buyers. This means you need to do your best to ensure your home stands out amongst the masses.
Read on for our top tips on creating appealing and effective real estate listings.
Use High-Quality Images
Glance over your home with a critical eye before you take any real estate listing photos. Get rid of clutter and stage the home to showcase its best features.
A real estate agent or experienced property manager can inform you about what potential buyers like to see.
Hiring a professional photographer is well worth the investment. They can accentuate your home's good points and play down any weaknesses.
A real estate listing video is another useful marketing tool for drawing viewers in.
Create Compelling Copy
A picture might speak a thousand words, but buyers need more information than their imaginations can muster. Your real estate listing headline should highlight key points about the property, like:
- Location
- Number of bedrooms
- Amenities
- Investment potential as a rental home
If you can, you should place a unique selling point in the headline, e.g., sea-facing or countryside views. After the headline, you must work on a real estate listing description that helps the buyer envision themselves enjoying the property.
A professional copywriter can help you craft copy that sells the dream to buyers. They're informed about the latest SEO tactics and aware of the most appropriate wording for attracting the attention of online home shoppers.
Once you've attracted a buyer's interest, your real estate listing call to action tells them what to do next, e.g., schedule a viewing. Be sure to include several different ways to contact the seller, e.g., cell phone, email, and landline.
Update Real Estate Listings Regularly
While it might seem pointless to make changes to your listing, frequent updates can increase its visibility on the internet. Check back regularly to ensure your listing is accurate and complete.
Add new photos, videos, and copy if you make any updates, or if a new appealing amenity opens in the vicinity.
It's imperative to respond to any queries immediately, so check your listing for new messages and comments often.
Consult Expert Marketers for Sales Success
When you advertise your home on an MLS, you gain access to a vast network of potential buyers. Your listing will also face competition from thousands of others, so it's wise to enlist professional help if you want it to stand out.
The team at PMI St. George has over 20 years of experience in Utah real estate, including sales and property management. We can assist you in creating effective, appealing real estate listings for your home and help you sell it sooner.
Discover the benefits of working with a St. George real estate expert today.
